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Finger Lakes Freeze Branding

Creative Internship at Dixon Schwabl


In two teams of five, interns at Dixon Schwabl for the summer of 2014 branded Finger Lakes Freeze Girls Hockey Club. Our team planned promotional events, designed a logo, created promotional items, advertisements, commercials, and presented a marketing plan to the Finger Lakes Freeze Coaches Committee. One logo was selected to be used as an official logo for the team. My teams logo and promotional items are currently being utilized today. Our logo encompasses the ties the team has with the current boys team; Canandaigua Knights. This logo also emphasizes the strength and empowerment the team provides young women with while playing hockey.

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